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Concept / Advanced car design:
CAD ( Catia ) Package creation and assessment based on classical seating bucks.
Design process closely linked to engineering requirements for an optimal design / technic synergy
CAS process with classical ‘print out’ and virtual presentations.
1:5 Clay model process. 1:1 Full size clay or hard model process. Usually starting with full sized milled model based on CAS / CAD data.
Complete interior design process from Sketch, seating buck ergonomic models though to painted clay models.
Complete prototype build process in Aluminium, Resin or CFK including fully trimmed Interior and seats.
Pre -Production development design process. 36 - 48 months before production development begins.
Project definition. Marketing, Engineering and design wishes and aims. Long term design strategy considerations.
CAD ( Catia ) Package creation and assessment based on classical seating bucks.
Proportion model design process in CAD / CAS.
Milling and finishing of 1:1 exterior proportion models usually made of hard foam.
Production design process:
Sketching and design ideation process. Full size taping.
CAD / CAS models leading to full size virtual presentation.
1:5 Clay model process. 1:1 Full size clay or hard model process. Usually starting with full sized milled model based on CAS / CAD data.
Virtual and hardware cubing process.
Production monitoring.
Interior design:
Sketch and full size taping process. Full size airbrush presentation renderings.
Clay model process though to painted finished models.
Seat design from concept including ergonomics, prototype build and assessment.
Porsche seat system. Show car seating. BMW show car interior. Ultra light CFK seats.
Color and trim design from concept to production.
Lighting design:
Project definition. Marketing, Engineering and design wishes and aims. Design strategy considerations-development of the 'Marque'.
Design process. Classical Sketches, CAD / CAS models.
Full size mockups and prototypes for design assessment. Cubing models.
Production development and monitoring.
Concept car headlight design and manufacturing. Full LED concepts. First Laser light considerations.
First LED 'blocks' in rear light design. 7 series.
Wheel design
Sketch and Sketch CAD design process.
Design process had to respect international marketing wishes.
Virtual presentations of 10-12 designs for a 6-8 wheel program.
Engineering weight and stiffness optimization
Final CAD process including class A surface requirement evaluation.
Full size model making process.
Controlling and monitoring the production design and development process leading up to production.
Engine bay design:
Managing the complete engine bay design process using external design studios for petrol and diesel engines.
Introduction of design / engineering synergy to optimize visible structural components from a design view point. First introduced in F10, BMW 5 series.
Automotive Design and Management CV. Overview of key skills, knowledge and experience.
"30 years in the automotive design world means one gets to work on quite a few projects as a designer and manager. I can support your company in many ways. Should you have any questions please contact me".
Robert Powell
Porsche 959 Interior.
BMW Z13 show car.
BMW Z21 shower.
Only 7.5Kg CFK seats.
BMW 5 series lighting.
BMW X5 wheel design.
BMW 7 Series engine bay.
® Copyright Powell Design. All images and designs are the exclusive property of Powell Design unless otherwise marked.
WEBSITE DESIGN: Powell Design. 2018
